Why Us?

Since our inception, CUSTOMtronics Sound has focused on building a strategic, customer service based business.

CUSTOMtronics SOUND was founded in 1969 and initially provided service and installation of PA systems and intercoms to retail outlets, restaurants, grocery stores, and other commercial businesses. It was during these early years that a basic business principle was realized; when you sincerely have and show interest in someone's business and their long term success and bottom line, and not just in your own immediate bottom line, long term and mutually advantageous relationships grow naturally and expand. The business continued to grow, mainly by referrals, with virtually no advertising.

 

At the request of numerous clients, Business Music was added. This new addition was an immediate success, and as time moved on, new music genres (styles of music) were added. Today, we offer more than a dozen different genres, containing more than 100 different, professionally programmed music channels. In addition, we also provide a premium music service that allows clients to customize their music playlists and choose every song title they use.

 

As clients needs have expanded, and as technology has evolved, CUSTOMtronics SOUND has added additional services, which include: Music/Messaging On Hold, In-Store Messaging, Satellite TV (DirecTV and Dish Network), Digital Messaging, and Telephone VoIP. We are currently preparing to introduce new service opportunities in the near future.

Bill Battles

Founder

Bill founded CUSTOMtronics SOUND in 1969.  From the very beginning, his focus has been to provide personal attention to each client; not just see them as a "number". His drive and never-ending passion for this business have resulted in the implementation of multiple products and procedures that have since been implemented as "industry standards".  His love for music and his understanding of its importance in virtually every business has resulted in over one hundred professionally programmed, commercial-free, music channels, in many genres, along with the option for each client to originate custom music channels and playlists specifically tailored to meet their unique needs.  Bill has a B.A. in Communications Studies, with a Minor in Criminal Justice. He has been active in various business enterprises, and numerous community and nonprofit organizations. He is currently on the board of two nonprofit organizations.  

Karl Battles

Partner

Karl Battles grew up with the "business" as part of his life. At an early age, he was in the field with his father (Bill Battles), helping with service, installations, sales, and is now the lead in offering new products and services to our clients.

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